01
Funding Readiness
Clarify your funding requirement, review financial information and forecasts, and identify gaps before approaching capital providers.
Funding readiness and capital advisory
Preparing Your Business for the Right Funding Conversations
Joy Capital Advisory supports businesses and project sponsors with funding readiness, origination and structuring, and introductions to suitable capital providers.
- Funding Readiness
- Origination
- Structuring
- Capital-Provider Introductions
Services
How We Support You
- 02
Origination
Identify and assess business and project funding opportunities, considering their commercial rationale and capital requirements.
- 03
Structuring
Explore potential funding structures, including the proposed use of capital, repayment considerations and allocation of risk.
- 04
Capital-Provider Introductions
Identify potentially suitable capital providers and facilitate introductions where there is an appropriate fit.
Who we support
Who We Support
Businesses and project sponsors seeking capital for growth, expansion, acquisitions or project development.
- Growth
- Expansion
- Acquisitions
- Project development
The suitability of support depends on the business, funding requirement, geography and stage of preparation.
Approach
Our Approach
- 1
Understand the Requirement
Establish how much funding is needed, its intended use and the proposed timeframe.
- 2
Assess Readiness
Review the available information, commercial assumptions and preparation gaps.
- 3
Explore Funding Routes
Consider potential structures and relevant capital-provider criteria.
- 4
Support Engagement
Where appropriate, facilitate introductions and support preparation for funding discussions.
Joy Salaja
Founder
About
About the Founder
Fellow Chartered Accountant
Joy Capital Advisory was founded by Joy Salaja, a Fellow Chartered Accountant with more than 12 years of finance experience across technology and international organisations.
Her background includes Head of Accounting responsibilities at EY Catalyst, covering budgeting, forecasting, board reporting, financial controls and financial submissions supporting internal funding applications.
Joy brings this financial and commercial experience to assessing funding requirements and preparing businesses for discussions with capital providers.
Questions
Frequently Asked Questions
Joy Capital Advisory provides advisory support and introductions. Funding decisions rest with the relevant capital provider.
No. Funding depends on provider criteria, due diligence, terms and approval.
Yes. An initial discussion can help identify preparation gaps and the support that may be appropriate.
Scope and fees are discussed after an initial assessment and agreed before work begins.
Contact
Tell Us About Your Funding Requirement
Share a brief overview of your business or project so we can assess whether Joy Capital Advisory can support you.
Please do not include or attach confidential documents at this stage. We will tell you what is needed if we can assist.
Read how we handle your details in our privacy notice.
